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About Us

Hagar Marketing, who has just celebrated their 25th anniversary, emerged into the emergency power industry in 1998, as the agents and distributors for Deep Sea Electronics PLC (UK). Hagar Distribution, who has just celebrated their 10th anniversary, was formed in 2013 as a sister-company. Today, Hagar Distribution specialises in sales and technical support for a wide range of generator modules and equipment, as well as electrical board components and LV switchgear.

We are proud to represent brands such as Deep Sea Electronics, ABB, GAC (Governors of America Corp.) and VDO, among many others.

We pride ourselves with having good stock holdings of all of the most sought after units and offer the complete package from sales inquiries, electrical design, on site commissioning and after sales technical support.
Our design team is here to consult and offer you advice on all your application options.

Situated in the industrial city of Germiston, (12kms east of Johannesburg) we are in the heart of the African subcontinent powerhouse and often pay visits to neighbouring countries.

Our supply and service chain covers areas such as Angola, Botswana, Congo, Lesotho, Malawi, Madagascar, Mozambique, Namibia, Swaziland, Tanzania, Zambia and Zimbabwe.


Hagar Distribution offers products across all four of the Deep Sea Electronics' Range

Generator Control Modules

DSEGenset® is an intelligent range of single-set and multi-set generator control solutions, mains (utility) protection relays, lighting tower control solutions, digital automatic voltage regulators (AVR’s), remote communications devices and expansion modules. Each range has been designed and manufactured by our industry leading experts to deliver a range of features and benefits that set new standards across the industry.

Engine & Off-Highway Control Modules

DSEControl® is a dynamic range of control systems for engines, pumps and compressors and an advanced collection of programmable controllers and displays for vehicles and off-highway machinery. Our specialist team of development engineers have created a range of products that provide outstanding performance across multiple application environments.

Intelligent Battery Chargers

DSEPower® is a range of 12, and 24 volt compact, intelligent, enclosed and dual output battery chargers developed and manufactured by our specialist power engineering team within our UK head office. Each charger within the range includes multiple industry-leading features that are setting new standards in charging technology and enhancing multiple charging environments

Auto Transfer Switch Control Modules

DSEAts® is an advanced range of automatic transfer switch control modules and power supplies designed and manufactured at our UK head office by our dedicated ATS engineering team. The teams detailed understanding of the ATS market ensures all products provide a unique range of features to enhance multiple application types.

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Where to Find Us

Unit A3
Dakota Precinct
Rand Airport Park
South Africa

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Phone: +27(0) 11 827 1386
Mobile: +27(0) 82 326 5684
Fax: +27(0) 86 597 6836

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